Blog - IvyJack

Insights - Issue 2

A Year in Review, What is Digital Transformation, Behind the Scenes - Part 2, Creative Spotlight - 2023 in Review, Digital Marketing Trends in 2024 and CSR for SME

Blog

Embracing digital marketing trends in 2024

The world of digital marketing is an ever-evolving landscape, with new technology emerging at the speed of light. We’ve seen huge advances in the digital world, especially with the rise of AI, new social media platforms and the metaverse. There’s no doubt that these trends are shaping the world we live in and it’s safe to say, technology is also advancing innovations in the world of marketing. Businesses need to keep their finger on the pulse and look to the future to stay ahead of the trends. Read more

Blog

Turning Brand Values into Brand Behaviours

Turning brand values into brand behaviours is something we help our clients to do. It’s not always easy, but it’s always rewarding – whatever the brand or market. Here, we share a few insights based on our experience of putting this into practice. Read more

Insights - Issue 1

High Five, Brand and Business Transformers, Behind the Scenes, Creative Spotlight, PR Masterclass, Mind Over Matters.

Blog

Why it’s important for you to do customer journey mapping and delivery for your business

Understanding and mapping the customer journey is the first stage in the process of improving customer satisfaction, enabling businesses to gain valuable insights into their customers' needs and how effective the business is currently at satisfying those needs at every stage of the customer journey process. Read more

Blog

Get to know your customers

Let’s face it, people are complex – at least from a marketing sense. We think that by getting to know your customers better, and by really understanding their journey, is what will set you apart from your competition. Read more

Blog

What is brand and business transformation, and why is it relevant to you?

Having core business disciplines working in harmony is critical for commercial success, because by aligning internal behaviours behind a consistent brand vision, a business can deliver truly exceptional customer experiences. Our core ethos is to deliver “brand and business transformation” and that’s what drives us every single day. Read more

Blog

The Importance of wellbeing in your workplace

The statistics around poor mental health make sobering reading and the impact poor mental health has on the workplace is a compelling argument for employers to take wellbeing seriously. Read more

News Article

IvyJack – the next chapter

2023 marks five years since we opened the doors at IvyJack. And what a journey it’s been so far. Read more

Blog

Your guide to best practice for account based marketing

In a fast-changing world with more businesses being mindful of budgetary constraints, it is marketing budgets that are working the hardest and need to be seen delivering the best possible commercial results. As a result, an increased number of B2B businesses are employing the use of account-based marketing (ABM), as a key approach to deliver better value. Read more

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