In a fast-changing world with more businesses being mindful of budgetary constraints, it is marketing budgets that are working the hardest and need to be seen delivering the best possible commercial results. As a result, an increased number of B2B businesses are employing the use of account-based marketing (ABM), as a key approach to deliver better value. Read more
Creating a great brief for an agency will ultimately make the whole process smoother and less stressful for all concerned and, believe it or not, writing a comprehensive brief is not as hard as you might think. Here are some pointers to getting it right. Read more
With the world of PR constantly changing and more businesses keeping tighter budgets in a post-pandemic world, there are still many ways PR can play a crucial role in managing your brands reputation and influencing perceptions. Here are our top three tips for some of the ways businesses can use PR to their advantage. Read more
Account management is at the heart of our business; the client-facing aspect, crucial for creating and maintaining the very best of client relationships. Here at IvyJack, building mutually respectful client relationships is an integral part of our core values. It’s an area where we always try to exceed expectations, going above and beyond whilst developing your brand. Read more
Some brands just have ‘it’ and some plainly don’t – ‘it’ being that indefinable quality competitors try so hard to imitate and the reason customers come back, again and again. But what is ‘it’ and how do you get it? Read more
